insight generation

Analytics Beyond the Streetlights

Analytics Beyond the Streetlights

It’s an old joke – someone drops their keys in a dark alley, but looks for them under the streetlights, because that’s where the light is. Corporate leadership deals with an equivalent dilemma every day – business analytics are primarily focused under the corporate “streetlights” (Sales, Marketing, Operations, Logistics, …), but the questions CEOs need answered every day demand insights from across, between, and beyond these analytically well-lit patches of pavement.