Innovating in Analytics, and thus becoming a more insightful organization, is often an exercise in frustration for both the business folk and the enterprise people. The farther you get from the analytical “streetlights”, the more difficult the conversations between the business-side and the CIO become.
It’s an old joke – someone drops their keys in a dark alley, but looks for them under the streetlights, because that’s where the light is. Corporate leadership deals with an equivalent dilemma every day – business analytics are primarily focused under the corporate “streetlights” (Sales, Marketing, Operations, Logistics, …), but the questions CEOs need answered every day demand insights from across, between, and beyond these analytically well-lit patches of pavement.
Lots of hype out there about “Big Data” and “Analytics”. The CIO community is all abuzz, having shifted from “data-driven decisioning” through “analytics-driven decisioning” and now to “insights-driven decisioning”. Great if you’re selling software/hardware/services; how does all this help decision-makers evolve towards more insightful organizations? How does this help them leverage insights to create/sustain competitive advantage?